Hours and Hours and Years…

24th April 2009

It’s hard to believe, but beauty doyenne Elizabeth Arden created Eight Hour Cream as far back as 1936. She was at the height of her fame, alongside other beauty icons such as Estée Lauder and arch-enemy Helena Rubenstein. Convinced of her genius, Elizabeth Arden used all of her own potions religiously – who best to test? And it seems she believed there could be no higher endorsement than to use this little miracle-worker on her beloved horses. It’s now a favourite with celebrities and socialites, supermodels and top makeup artists.

According to the company, the basic formulation remains unchanged today, but true to form there’s now an extended 8 Hour range comprising hand cream, body moisturiser and lip protectant. The original is very rich, so launching in May there’s also a lighter textured day moisturiser with SPF15. Still marketed as a multi-tasker to help soothe, condition and restore, it’s excellent for troublespots such as dry patches and hard skin all over the body, as well as for cuticles, insect bites, windburn, chapped lips, or as an eyebrow tamer.

8 Hour Cream (£20) is available in
major department stores and larger Boots nationwide.

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