Are You A Johnson's Baby?

27th April 2012

There was a time, says Mary Linehan, when being a Johnson’s baby was something of a badge of honour: the thinking being that if it’s good enough for babies, it must be great for grown ups, too.

What’s not to like? Everyone loves the iconic smell of Johnson’s Baby Powder and my research suggests that it’s probably the baby product most commonly used into adulthood.

Baby powder has to be the ultimate multi-tasker – great for deodorising the body, softening for the skin; ideal, naturally, post-bath or shower to make sure you are clean and dry and ready to dress in a hurry. It works as a dry shampoo – and you can puff it into trainers to make them smell nice and absorb sweat. I love and still use Johnson’s Baby Powder but, if you prefer to be talc-free, Burt’s Bees honey-scented Dusting Powder is made from cornstarch and baking powder and does all the same tricks.

Johnson’s Baby Shampoo, with its classic slogan ‘No More Tears’, is another baby product that most adults have tried… it’s gentle on the scalp, rich so it feels like it’s doing some good, and cleansing – though I have to confess it never quite had the oomph I needed to really get to grips with daily city grime and leave my hair with the bounce I wanted, even if it did do wonders for shine.

Last year Waitrose shocked the beauty world when its Baby’s Bottom Butter sold out following a plug by mumsnet bloggers who recommended it for the face. They found its softening and moisturising results better than most of the big beauty brands – and at an nth of the price. A quick peek at the ingredients list reveals none of the super anti-agers, just lavender and chamomile – but a price tag of just £2.55.

While baby products are still niche, they’re also definitely a growth market, according to the market researchers Euromonitor, especially in the natural sector, with a raft of organic and fairtrade brands launching; even Johnsons has a ‘natural’ range.

Popularity is, again, based on the principle that if it’s created with baby in mind, then the purest, most natural – organic where possible – choice has got to be best. Not only is there a crop of fabulous baby products to use on your child, several of these brand make fab products created specially for mum.

One thing’s for sure, they’ll cost a little more but if they’re worth it then you are…

Bloom and Blossom Mother and Baby Oil

A beautiful natural range for mother and baby based on keeping everything simple and pared down. Only the best, trusted ingredients are used at the lowest levels needed to get the best results. This baby oil is perfect for massaging both mum and child and “triples” up as a bath oil and rich emollient body moisturiser. Made with 100% plant oils, chamomile and lavender to calm and soothe. £16

Kadria Skincare

This new kid on the babycare block again uses only pure natural ingredients suitable for pregnancy, new motherhood and baby. Kadria Baby Balm (£15) has cocoa butter and anti-microbial seabuckthorn oil. Myrrh, frankincense and lavender calm, soothe and heal and make this great, too, for very dry patches.

Boo Boo

Boo Boo is another premium brand offering only the best natural ingredients and a range suitable through pregnancy, birth, infancy and beyond.

This Top-To-Toe Wash shampoo and body cleanser contains apple extract and oats for a lovely creamy, moisturising foam with no sodium lauryl sulphate, which can be drying and irritating to a baby’s skin.

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