Optima Loves

14th May 2010

A range of new and enduring products beloved of our Beauty Editor, Mary Linehan

Fushi (see above) is one of those hip holistic beauty brands that is completely at home on the shelves of achingly trendy upmarket natural food supermarkets in village-London and the ‘burbs. Believing that the body shouldn’t be exposed to chemicals and unnatural elements, their products are beautifully produced and presented to high ethical standards.

What I love about Fushi is not just the excellent formulations, it’s the brand’s understatement. There are products for face, body and hair, excellent problem-specific ointments, and a choice range of supplements and accessories, but you’re not overwhelmed by too many to choose from.

The Organic Anti-ageing Rosehip Oil (£16.98) is divine for both face and body. Rosehips are a rich source of antioxidants C and A and of essential fatty acids, and are credited with strengthening capillaries, revitalising dry skin and combating wrinkles. Certainly it seems to be working some kind of magic on my weather-damaged cheeks.

Fushi also has an excellent range of organic ointments for dry skin conditions including eczema and psoriasis. And if beauty really does come from within, then Omega 3.6.9. Totale Health Oil (£13.57) with flaxseed, avocado, evening primrose and olive oils promises to be a must-try, too. Take it daily with orange juice, or as a delicious salad dressing.

For stockists and to shop, visit Fushi www.fushi.co.uk

Affordable Organics…

If you love organic ingredients in your skincare, but don’t care for the often too high prices you have to pay, Skin Blossom Organic Bloom could be just the range for you. It has already picked up two Top 50 Best Budget Beauty Buys Awards, voted by Beauty Bible gurus Jo Fairley and Sarah Stacey and their team of ‘real women’ testers.

Made using as many nutrient-rich organic ingredients as possible, there are six top-to-toe beauty basics to cleanse and care for your skin. Chemical-free, with biodegradable packaging and absolutely no GMs, they have the stamp of approval of The Soil Association and The Vegan Society.

Moisturising Body Lotion is a gentle blend of plant oils, aloe vera and sweet orange oil that lightly moisturises without being greasy. With 93% organic ingredients, it’s a snip at £5.75. Also, check out the award winners themselves: Gentle Cleansing Milk (£4.95) – lightweight and silky, it’s made with 88% organic ingredients; Care & Protect Hand Cream (£5.25) – a little goes a long way to moisturise and protect hardworking hands.

Stockists: Skin Blossom is available nationwide.
For stockists, or to shop online visit www.skinblossom.co.uk

Hydro Power

After a particularly hard winter, chances are that your skin will be in desperate need of a boost of hydration. Dealing with skin emergencies doesn’t necessarily mean, though, that you have to compromise on sumptuously indulgent products. The exceptionally beautiful Neom Luxury Organic Body Oils (£28) are formulated using organic safflower and jojoba oils, both rich in vitamins A & E and EFAs, along with wonderfully evocative aromatherapeutic blends of essential oils – and have been created especially to nourish and rehydrate thirsty skin leaving it silky smooth and supple.

Choose from:

Unwind – a delightful blend of calming bergamot, French lavender and patchouli.

Complete Bliss – Moroccan blush rose with a hint of lime and black pepper.

Real Luxury – touted as ‘the cashmere blanket of the Neom fragrance library’, this is a beautifully soft blend of lavender, jasmine and Brazilian rosewood.

For stockist details and mail order, visit www.neomorganics.com

Crème de la crème

Kiehl’s first made it ‘over here’ in the 1990s. It’s been in the business of serving lotions and potions to New Yorkers since 1851 and the eponymous pharmacy on 3rd Avenue has been a mecca for supermodels, celebs and beauty aficionados ever since. Eagle-eyed film buffs will have spotted it in bathroom cabinets in movies such as The Holiday with Cameron Diaz and iconic tv series including Sex & The City. I have to confess that I’m a sucker for the packaging – it looks so New York on the side of my bath – but I am a fan of several über-cool products.

For first timers, Crème de Corps (from £15 for 125ml) is a classic, rich in protective, soothing moisturisers. (One word of warning though – you do need to let this soak in before you dress… but it’s worth it.)

And Lip Balm #1 (£8.32) keeps lips soft and supple.

Flagship store, stockist details and mail order: call 020 7240 2411.

Absolute essence

Bring a touch of French je ne sais quoi to your toilette with the delightful new Miller Harris Flower Waters. You can use them as a reviving tonic for the face; as a refreshing cologne or spritzer; or to scent your linen.

Sourced near Grasse in the South of France and traditionally produced, flower waters have to be one of the chic-est examples of recycling there is: when flowers and leaves have been distilled to make perfume, a small amount of the flower essence remains. This then condenses to produce eaux distillées – flower waters

The sunny Fleurs d’Oranger is £15; relaxing herbaceous Lavande is £17; beautiful Rose Centifola is £21.

www.millerharris.com for stockists/mail order

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